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Hi! I'm Ashley — a senior creative designer, currently based in Sydney

Hi! I'm Ashley —
a senior creative designer, currently based
in Sydney

With ten years of design experience, I specialise in digital, print, editorial and motion design, using innovation and creative technology to push limits even further.


With ten years of design experience, I specialise in digital, print, editorial and motion design, using innovation and creative technology to push my own, and my clients limits limits even further.


With ten years of design experience, I specialise in digital, print, editorial and motion design, using innovation and creative technology to push limits even further.


Hi!

Hi!

Hi!

Clients include:

Clients include:

Clients include:

Skills

Social & Digital Marketing

I design engaging digital content for all major social platforms, including Instagram, LinkedIn, YouTube, and X. From static cards on LinkedIn to animated Reels and TikToks, I create visually compelling marketing assets that enhance brand presence, drive engagement, and align with platform-specific best practices. This includes everything from social ads and stories to channel-specific campaigns.

Skills

Creative Technology

My experience encompasses leveraging cutting-edge tools and platforms, from Instagram stickers for the NHS to AR filters for YouTube/F1, I craft compelling and immersive brand experiences. I'm passionate about pushing the boundaries of design, exploring innovative ways to communicate visually and bringing dynamic, user-centric solutions to life.

Skills

Motion Design

Bringing ideas to life through dynamic movement and engaging transitions, motion design adds a crucial layer of storytelling and user experience to digital content and visual narratives. I craft thoughtful animations and seamless interactions that not only enhance aesthetics but also clarify complex information.

Skills

Publishing

Working closely with editors and writers, I align copy and ideas into visually compelling magazines and digital publications. From book cover designs to page layouts that ensure readability and flow, I focus on creating engaging and professional products that honour the content and resonate with the intended audience. Designing for these publications has included creating event signage and national public advertising campaigns that align with their editorial voice and visual identity.

Skills

Branding & Art Direction

My work in branding and art direction is about creating clear, distinctive visual identities through thoughtful use of typography, colour, layout, and tone of voice. From concept to rollout, I create cohesive systems that communicate effectively, connect with audiences, and work across different platforms. I enjoy the challenge of turning complex ideas into design that feels strong, memorable, and easy to understand.

Skills

Thought Leadership

I’ve had the opportunity to speak at industry events including Battenhall’s Social Media Trends 2024, held at The Barbican Centre, where I joined a panel on the future of creativity and AI. As part of my talk I demonstrated a live AI demonstration, using audience sketches and tool like Midjourney I showed how generative AI can enhance and accelerate the creative process.
I've also spoken at People Like Us, an event focused on diversity and inclusion in marketing and comms, where I shared how our team approached inclusive design and showcased our work on NHS England's Covid-19 messaging. I thoroughly enjoy speaking to audiences about how emerging tech and inclusive thinking can shape better creative work.

Skills

Internal Comms

My work in internal communications involves creating clear, engaging materials that bring company culture and messaging to life. From presentation decks and newsletters to social banners, stickers, and internal videos, I focus on delivering designs that inform, motivate, and connect teams by translating key messages into visually cohesive assets that feel both human and on-brand. I aim to make internal content as considered and compelling as client design.

About me

I'm a strategic creative designer with a decade of experience in digital, print, editorial and motion design. I take a thoughtful, organised approach to projects, combining creativity with clear communication and analytical thinking.

I enjoy collaborating across teams, supporting fellow designers and connecting through events and talks. I’ve spoken to large audiences about design, technology and creativity, I value opportunities to share ideas and learn from others.

I’ve also been actively involved in diversity and inclusion initiatives, co-leading taskforces that advise on inclusive practices, support diverse talent sourcing, and help keep live projects and internal culture meaningfully inclusive.

After three years of remote work across 30+ countries, I’m now based in Sydney and looking for a role where I can contribute, grow, and continue to develop creatively. I'm open to permanent and freelance opportunities so if you're interested in chatting, contact me using the button below!

Design ✦ Strategy ✦ Art Direction ✦ Creative Technology ✦ Publishing ✦ Innovation ✦ Editing ✦ Thought Leadership ✦ Creative Direction ✦  

Skills

Motion Design

Visuals that tell compelling stories.

Creative Technology

Innovative digital experiences, pushing design boundaries.

Social & Digital Marketing

Engaging content for social platforms, driving results.

Publishing

Visually compelling layouts for print and digital publications.

Branding & Art Direction

Crafting distinctive and cohesive visual identities.

Internal Comms

Clear, engaging designs that unite and inform teams.

Thought Leadership

Sharing insights on emerging tech and inclusivity.

Motion Design

Visuals that tell compelling stories.

Creative Technology

Innovative digital experiences, pushing design boundaries.

Social & Digital Marketing

Engaging content for social platforms, driving results.

Publishing

Visually compelling layouts for print and digital publications.

Branding & Art Direction

Crafting distinctive and cohesive visual identities.

Internal Comms

Clear, engaging designs that unite and inform teams.

Thought Leadership

Sharing insights on emerging tech and inclusivity.

View full portfolio on desktop

About me

I'm a strategic creative designer with a decade of experience in digital, print, editorial and motion design. I take a thoughtful, organised approach to projects, combining creativity with clear communication and analytical thinking.

I enjoy collaborating across teams, supporting fellow designers and connecting through events and talks. I’ve spoken to large audiences about design, technology and creativity, I value opportunities to share ideas and learn from others.

I’ve also been actively involved in diversity and inclusion initiatives, co-leading taskforces that advise on inclusive practices, support diverse talent sourcing, and help keep live projects and internal culture meaningfully inclusive.

After three years of remote work across 30+ countries, I’m now based in Sydney and looking for a role where I can contribute, grow, and continue to develop creatively. I'm open to permanent and freelance opportunities so if you're interested in chatting, contact me using the button below!

Design ✦ Strategy ✦ Art Direction ✦ Creative Technology ✦ Publishing ✦ Innovation ✦ Editing ✦ Thought Leadership ✦ Creative Direction ✦  

Experience

Experience

Creative Designer Freelance

Dec 2024 - Present I've been working remotely from various countries (Georgia/NL\UK) and have most recently settled into Sydney for the foreseeable future. Working on digital, branding and media/marketing projects, I am now focusing on freelancing for Australian based clients and agencies.

Creative Designer Freelance

Creative Designer Freelance

Dec 2024 - Present I've been working remotely from various countries (Georgia/NL\UK) and have most recently settled into Sydney for the foreseeable future. Working on digital, branding and media/marketing projects, I am now focusing on freelancing for Australian based clients and agencies.

Lead Designer, Technical Creative Battenhall

Dec 2018 - Aug 2024 · 5 yrs 9 mos Part of the fully integrated creative team I produced award-winning multimedia social content. I specialised in creative technology and innovating design processes—while pushing the boundaries of creative deliverables. Additionally to my role I created and co-led the Diversity & Inclusion Taskforce to help educate individuals, the business and the wider industry. We championed working on live projects with diversity and inclusion at the forefront. We were a consult for diversity and inclusion within the company and provided advice for the wider team. We also worked with internal teams to help source diverse talent from new places, through networking and events.

Lead Designer, Technical Creative Battenhall

Lead Designer, Technical Creative Battenhall

Dec 2018 - Aug 2024 · 5 yrs 9 mos Part of the fully integrated creative team I produced award-winning multimedia social content. I specialised in creative technology and innovating design processes—while pushing the boundaries of creative deliverables. Additionally to my role I created and co-led the Diversity & Inclusion Taskforce to help educate individuals, the business and the wider industry. We championed working on live projects with diversity and inclusion at the forefront. We were a consult for diversity and inclusion within the company and provided advice for the wider team. We also worked with internal teams to help source diverse talent from new places, through networking and events.

Designer what3words

Designer what3words

Designer what3words

Digital & Print Designer Freelance

Digital & Print Designer Freelance

Digital & Print Designer Freelance

Editorial Design Lead The Jewish Weekly

Editorial Design Lead The Jewish Weekly

Editorial Design Lead The Jewish Weekly

Designer Venture Marketing Group

Designer Venture Marketing Group

Designer Venture Marketing Group

Digital & Print Designer Freelance

Digital & Print Designer Freelance

Digital & Print Designer Freelance

Let's connect

I'm available for new projects and opportunities so free to contact me if you have any questions or you wish to connect.

Let's connect

I'm available for new projects and opportunities so free to contact me if you have any questions or you wish to connect.

Let's connect

I'm available for new projects and opportunities so free to contact me if you have any questions or you wish to connect.